Companies and the Public Imagine Different Futures
Rank within the same eight-topic basket: searchable 10-K mention share vs. English Wikipedia pageviews · 2025. Digital transformation ranked No. 3 in corporate filings but No. 7 in public attention; quantum computing showed the strongest gap in the other direction. It identifies where corporate planning and public curiosity are talking past each other.
What does it show?
Digital transformation ranked No. 3 in corporate filings but No. 7 in public attention; quantum computing showed the strongest gap in the other direction.
Methodology
Rank eight exact-phrase SEC filing shares and the annual English Wikipedia user pageviews for mapped articles within their respective baskets. Rank differences avoid pretending filing shares and pageview counts share a unit. Article scope differs from exact filing phrases—especially ESG—and both baskets are editorial. Wikipedia views measure attention, not approval, while SEC mentions measure disclosure language, not adoption.